What is a strategic alliance? What are vertical and horizontal business-level alliances? What are corporate-level strategic...
- What is a strategic alliance?
- What are vertical and horizontal business-level alliances?
- What are corporate-level strategic alliances?
Homework Answers
1. Strategic alliance is an agreement between two companies to share resources to undertake a project and work towards common correlating goals.
2. Horizontal and vertical alliances are aimed at improving competitive advantage. Horizontal analysis in an alliance between two companies in the same business area.
Vertical analysis : it is an alliance between companies and it's upstream and downstream partners. It is an association between a company and it's suppliers and distributors.
3.The three corporate level strategies are: Diversifying strategic alliances , Synergistic strategic alliances and Franchising.
Diversifying strategic alliances: firms share resources to diversify a product or market area.
Synergistic strategic alliances : firms combine resources and and resources to create joint economies.
Franchising : is a corporate-level cooperative strategy used by a franchisor to describe and control the sharing of its resources and capabilities.
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What is a strategic alliance?
What are vertical and horizontal business-level
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Many firms choose strategic alliance as a vehicle to achieve
their strategic goal, yet it is extremely difficult to manage
alliance. In the class, we have an example on recent alliance
between Pfizer (a U.S. firm) and Biontech (a German firm) aiming at
developing COVID 19 vaccine. Please think and answer the following
questions:
What are the benefits and risks of this strategic
alliance?
If you were CEO of Pfizer, how would you manage this strategic
alliance?
How would Pfizer...
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Review the terms, nature, and timing of BP’s strategic
alliances in Russia. What are the benefits and costs of the
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