Question

1. While in Best Buy, a customer takes a great deal of time comparing the quality, features, and prices of a number of refrigerators. This customer is examining shopping products.

True

False

2.To handle products in the decline stage of the product life cycle, companies often use either a deletion or harvest strategy.

True

False

Answer 1

1. True

Rationale: The refrigerators, in this case, are homogeneous shopping products as the factors of comparison are features, prices, and quality.

2. True

Rationale: Products in the decline stage undergo the harvest or to the deletion strategy as this plan is to cancel the expenditure on these products.