Question

Earache Treatment, Alsle 3: The Rise of Retail Walk-in Clinics Thousands of retailers across America will soon feature walk in clinics to accommodate people who need to shop and want to get a flu shot or have an achy ear inspected on the same shocoing trip Nights, weekends hold most arwtime consumers with minor medical complaints are already stopping into local in clinics for quick, convenient, affordable care filling an important gap between getting urgent care at the hospital emergency room and a scheduled visit to the doctor for in-depth consultation. Many of these stores also have on- site pharmacies, an added convenience for clinic patients who must fila prescription right away. Some consumers choose the walk-in clinics because their lives are so hectic that they can't see a doctor during regular office hours. "It works for parents with that little one with an ear infection the day before Christmas." says a nurse practitioner who works in a MinuteClinic located inside a New England CVS http://bile coup.com/essentials company/25141-team de Pharmacy Others have no regular doctor or prefer to visit a walk-in clinic rather than waiting in a crowded doctor's office or going to the emergency room to have a sore throat checked. Access to health care is key explains an officialat Take Care Health Systems, which runs 350 walk-in clinics located in Walgreensthabileston.com essentials.com (3092132-learn the drugstores Over 40 percent of our patients tell us that if it weren't for our clinics, they would go to the emergency room, urgent care clinic or wouldn't seek treatment." Today, about 1.500 clinics are located inside US stores of all kinds within five years, as many as 4,000 may be operating Inside stores, taking advantage of the built-in customer base and good retail locations. Two companies-Minute Clinics that serve CVS stores and Take Care Health System clinics that serve Walgreens stores-account for three-quarters of the US walk-in medical market. CVS plans to open 500 additional clinics during the next few years even as Walmart moves to appressively expand its network of walk-in, quick-service clinics, all operated by outside health care providers Grocery retailers are also offering walk- in clinics as an extra convenience for their shoppers. For example, at the Giant Eagle supermarket in Lyndhurst, Ohio, the FastCare Clinic operated by University Hospitals is open sever week to treat routine illnesses and administer vaccines. Appointments are available, but if consumers walk in and find a line, they can take a vibrating pager and continue shopping until the clinic signals that it's their turn for medical treatment. If the patient usually sees a doctor aflated with University Hospitals, clinic personnel update the electronic medical records and send them to the doctor immediately after the visit One big reason for the growing popularity of walk in clinks is the lower cost. Consumers pay significantly less than they would pay at the doctor's office or the emergency room Walk 1. How are retailers using in-store clinics in their marketing to consumers on the basis of lifestyle? 2. What consumer values are represented by the growth in demand for in-store medical clinics during recent years? 3. Develop a means-end chain for an in-store medical clinic. What attributes are associated with the values you have identified? 4. How might personality characteristics such as dogmatism and frugality apply to consumers'interest in and use of in-store medical clinics?

Answer 1

How are retailers using in-store clinics in their marketing to consumers on the basis of lifestyle?

They are marketing to adults who have busy schedules or the stay at home moms. These consumers can shop while they wait to be seen by a practitioner. This is crucial to these on goers because they are so busy that thy cannot wait at a minute clinic or emergency room. Better yet it is way cheaper than going to one of those places as well.

What consumer values are represented by the growth in demand for in-store medical clinics during recent years?

The values that are represented of the demand for the in-store clinics are affordability and accessibility. These consumers have busy schedules and are looking to kill two birds with one stone while also saying money in their pocket. These in store clinics are hitting all the values that the consumer wants and needs.

Develop a means-end chain for an in-store medical clinic. What attributes are associated with the values you have identified?

In store clinic is the brand. The attribute would be Accessibility. This meaning that the places are easy and convenient to go to. The functional consequence would be quick and affordable care. The reason being is that wallgreens, CVS, and big-name grocery stores are right down the road and they value saving the average consumer money and time. The psychosocial consequence would be I feel like I saved time. The reason being is the fact that these consumers are busy. Stay at home moms can shop and take care of the home while getting his or her child the heath care that they need. The value that it then represents is health. They can get the heath that they need while releasing pressure off the persons shoulders!

How might personality characteristics such as dogmatism and frugality apply to consumers’ interest in and use of in-store medical clinics?

Dogmatism:

Dogmatism is the resistance of a consumer to a change in any product or idea. A dogmatic consumer would not accept new concepts easily.

Frugality:

Frugality is a behavior of a consumer to be less materialistic and utilize the resources effectively. The consumer of walk-in clinics would be the one who is looking for low cost treatment as well as changes in the concept of clinics. A consumer may resist accepting this sudden innovation in health care practice. Therefore such consumers would be less dogmatic and more frugal in nature.

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