Jason Kemp was torn between conflicting emotions. On the one hand, things were going so well. He had just completed 6 months as the assistant financial manager in the Electronics Division of Med-Products Inc. The pay was good, he enjoyed his coworkers, and he felt that he was part of a team that was making a difference in American health care. On the other hand, his latest assignment was causing some sleepless nights. Mel Cravens, his boss, had asked him to “refine” the figures on the division's latest project—a portable imaging device code—named ZM. The original estimates called for investment of $15.6 million and projected annual income of $1.87 million. Med-Products required an ROI of at least 15% for new project approval. So far, ZM's rate of return was nowhere near that hurdle rate. Mel encouraged him to show increased sales and decreased expenses in order to get the projected income above $2.34 million. Jason asked for a meeting with Mel to voice his concerns.
Required:I would like a paragraph for each of 2) and 3).
Please answer number 2 differently from the answer key.
According to the initial estimates by Sue Harris, sales vice president, sales may range from $1.5 million to $2.5 million, she also felt that 2.5 million sales in the initial years at least is very unlikely and sales will remain at the lower end of the range ie 1.5 million per year for the next 5 years.
So ROI = Return(benefit)/investment(cost) *100
= $1.5 million/ 15.6 million *100
=0.096 *100
= 9.6%.
When the income rises to $2.34 million,
ROI will be 2.34 /15.6 *100
= 0.15 *100
= 15%
As the expenses are pretty solid so there is almost no chance lowering the expenses and justifying it, as far as sales is concerned the projected sales is a lot lower than the required rate so its very unlikely to justify the increased sales.
In both the cases Jason can not ethically justify Mel's approach towards ROI achievement.
I think Jason should follow Standards of ethical conduct for management accountants and discuss this matter to the senior's of Mel Cravens.
Jason Kemp was torn between conflicting emotions. On the one hand, things were going so well....
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