Question

"It is the mission of Advanced Auto Parts to provide personal vehicle owners and enthusiasts with vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable, and professional staff will help inspire, educate, and problem solve for our customers." Evaluate the completeness of this statement.

a. This statement fully addresses all nine components of the mission statement.

b. This statement does not address any of the expected components of the mission statement

c. This statement addresses all components except concern for public image and self-concept.

d. This statement addresses only customers.

e. This mission statement clearly identifies customers, products and services, and philosophy, but does not address other elements of the mission statement.

Answer 1

The nine components of mission statement are :

1. Customers
2. Products or services
3. Market
4. Technology
5. Survival, growth and profitability
6. Philosophy
7. Self Concept
8. Concern for public image
9. Concern for employees

In my opinion the given mission statement addresses following components:

1. Customers
2. Product
3. Philosophy
4. Employees ( and not concern for employees )

We can therefore say that the statement only addresses customers. Products and services and philosophy and does not address other elements of the mission statement

ANSWER : e) THE MISSION STATEMENT CLEARLY IDENTIFIES CUSTOMERS , PRODUCTS AND SERVICES , AND PHILOSOPHY , BUT DOES NOT ADDRESS OTHER ELEMENTS OF THE MISSION STATEMENT