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Jana Campbell, a researcher for CZT Enterprises, reports that customer subscriptions to a newsletter had these...

Jana Campbell, a researcher for CZT Enterprises, reports that customer subscriptions to a newsletter had these trends during the past four years: down 3%, up 6%, up 2%, and up 1%. Which scale would you recommend Jana use to analyze what is taking place?

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Answer #1

Ordinal scale is the most suitable.

As the levels are fixed in number and can be ordered.

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