Question

Question 5

1. Segment insights are information about consumer _____(fill in blank) that is developed through market ___(fill in blank) .

Question 6

1. Striving to ensure that your offering owns a particular place of value in the mind of customers and potential customers is called

   	A.	Target marketing
   	B.	Market segmenting
   	C.	Offer positioning
   	D.	Market testing
   Question 7 Product positioning refers to consumers' perceptions of a product's A. Attributes B. Uses C. Quality D. Advantages and disadvantages relative to competing brands E. All of the above
   Question 8 Segmentation studies invariably attempt to capture ___ (fill in blank) and then to extrapolate it using ___ (fill in blank) methods.

Answer 1

5. Segment insights are information about consumer __traits___ that is developed through market _segmentation__.

6. C, Offer positioning is the term that is used for striving to ensure that your offering owns a particular place of value in the mind of customers and potential customers. Whereas the remaining ones are not appropriate terms in this context.

7. E. All of the above. Product positioning refers to consumers' perceptions of a product's attributes, uses, quality, and advantages and disadvantages relative to competing brands.

8. Segmentation studies invariably attempt to capture _opinion__ and then to extrapolate it using  _statistical methods__.

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