Question

Select one of the following brands: Kraft Foods, Tim Hortons, Air Canada, CFL, or Lululemon, and review their social media posts. Using your selected brand, critique how you think the company's social media efforts are currently impacting their branding, customer relations, corporate communications, and marketing. What are they doing well and where can they do better?

Answer 1

Let me consider brand like Kraft Foods, Kraft foods is leading food manufacturing companies in America, based on visiting their social media page like facebook page, Linkedin Page, etc, we can find that this organization is many way impacting their branding, customer relations, corporate communications, and marketing. Now let me share how they are impacting various stakeholders, branding, customer relations, corporate communications, and marketing, all such as stated below:

• As they are concerning for delivering quality food products, they are building better parenting awareness by producing best food products for the kids, so, Kids can easily eat green Items.
• They are also campaigning on social media regarding caring of Mothers and Mothers day schedule,
• They brought win -win marketing strategies for their consumers, they also donate various food products to local food stations that can help Poor kids to get necessary foods items.
• They have created slogan like Kraft Now and Pay later, with such slogan, they are impacting many societies and improving their brand value, customer relationship.
• Corporate communications and marketing also improved by formal and effective communication practices, more open and receptive to customer responses.

Now let me share what they could or can do better that will help them for effective customer relationship and bring strong stakeholder engagement, those are as stated below:

• They can improve their services by offering more quality food products, they can put more investment on marketing research to understand various parental needs in the society.
• They can grow with large community, here, they can gather more likes, share, comments and followers for their social media pages.
• They can work on quizzes, offering more gifts to regular customers, and other people in need, that will improve brand awareness for their organization.