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Name some companies that you think could succeed today with a globalization strategy, and explain why you selected those companies


1. Name some companies that you think could succeed today with a globalization strategy, and explain why you selected those companies. How does the globalization strategy differ from a multi-domestic strategy?

2. Many American companies enter China through joint ventures with local firms, but China is succeeding in the United States primarily with a strategy of buying companies outright. What are some factors that might account for this difference?

3. When would an organization consider using a matrix structure? How does the global matrix structure differ from the domestic matrix structure?

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