o Define the core benefit offering of each company;
o Describe the target market as evidenced by the website;
o Identify how the core previously defined might differ between the market segments;
o Describe how each company might manage service quality;
o Ascertain if and how each of the respective companies manage customer satisfaction;
o Describe how each company uses their website to manage the intangibles of the service;
o Describe how each company manages their customer expectations;
o Describe how the company communications reflects their core value proposition;
o Prepare a blueprint of the service offer;
o Describe the servicescape;
o Identify the position of the selected companies on a positioning map.
The written component of this assignment should be 2,500 words in length
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