Question

C) loss leader OD) impulse item. QUESTION 9 1 points In 1980, Tylenol faced a crisis: Some customers died after ingesting their tablets. This was due to sabotage by cyanide poisoning. True or not, the consumers saw this as a product failure in terms of quality and safety. The strategy was, first and foremost: A) protect the brand, make sure it is seen as sabotage. B) reassure customers, safety is the first concem. C) execute fresh public relations with Tylenol clearly presented as being the best D) batten down the hatches, it will blow over. QUESTION 10 1 points Carsharing programs such as Car2Go allow consumers to act as transumers True Click Save and Sub to save and submit Chick Se All Amers to see all answers,

answer?

Answer 1

The first and foremost concern of the company should be to reassure the customers that their safety is their first priority. The company Tylenol lost customers' faith when people died after ingesting its tablets. It was seen as a product failure in terms of quality and safety. To regain the faith of the customers, the company has to ensure the customers that their safety is their primary concern. Therefore, the correct option is (B). All other options are wrong as they do represent a negative idea in the context of the case.