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Which forecasting method would use the size of the advertising budget as a variable in the...

Which forecasting method would use the size of the advertising budget as a variable in the forecasting technique?

a. Business cycle forecasting
b. Cause-and-Effect forecasting
c. Random variation forecasting
d. Time series forecasting
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Answer #1

Cause-and-Effect forecasting method uses the size of the advertising budget as a variable in the forecasting technique. Hence the correct option is b. Cause-and-Effect forecasting

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