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ANALYSE THE SOUTH WEST COMPANYS COMPATITIVE POSITION

ANALYSE THE SOUTH WEST COMPANYS COMPATITIVE POSITION

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Competitive position of South West Airlines

South West company has been known for its service to their customer, their recruitment policy and low cost operations. In this time of ever changing fuel prices South West has been able to run their operation with minimum cost. It maintain its operating cost at lower level and provide luxury service to its customers. Another thing they have upper hand in industry is that their recruitment policy in which they hire people who want to serve customer at better level than their competitor. Their employees are customer centric and want to serve them at best level. South West always wanted to give best to their customers, they give reward and loyalty bonus to their customer that no other can give in market.

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