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5- Which brand of smartphones do you prefer? Options : Apple: 1, Samsung-2, OnePlus-3. Above mentioned example demons
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Answer #1

Answer

Option (a) is correct.

Nominal level of measurement.

The nominal level of measurement may be defined as the scale used for labeling variables into different classifications without involving any quantitative value or order. This scale of measurement is used for classification. It is often used in research surveys and questionnaires.

Example, the consumer being asked which brand smart phone is preferred. It could be Apple, Samsung or OnePlus. In this survey, only the name of the brand is significant.

Should you require any further explanation or have any query, please comment.

Good luck!

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