Question

*consumer behavior*

Social character involves the tendency for a consumer to exhibit restraint when facing purchasing and using resources. O True False

Answer 1

Social character involves the tendency for a consumer to exhibit restraint when facing purchasing and using resources

Answer:

· True : Incorrect: The tendency for a consumer to exhibit restraint when facing purchasing and using resources is known as frugality. Social Character pertains to consumer’s reliance on self or other people when facing purchasing and using resources

· False: Correct

The triad in balance theory is composed of the observer the other person and the object (brand)

Answer

· True : Correct: The balance theory proposed by Fritz Heider propounds of the triad composed of the observer, person and object.

· False : Incorrect

Most of us don’t even realize or think about how we learnt culture in which we live because that’s all we have ever known our entire lives. The way in which we learn our own native culture is called :

Answer:

· acculturation : Incorrect: It is the way a minority learns a dominant culture, for instance Muslim minority in a dominant Christian culture

· elaboration : Incorrect: It is the way for an individual to assuage their emotional anxieties

· enculturation : Correct: It is the way we learn our own culture—acceptable morals, values and behaviors, by observing our family, friends and the society around us

· immersion : Incorrect: It is the encompassing oneself in another culture, for instance,when visiting another country immersing in exotic culture by staying at a local’s house to experience the local life and culture

· manipulation: Incorrect: Manipulation would imply enforcing dominant cultural values yet making everyone believe otherwise