Question

Describe a study for which content analysis is the appropriate research method. Discuss how you would use manifest and latent coding. Discuss the advantages and disadvantages of the two coding schemes.​

Answer 1

Content analysis is a research method for studying documents and communication artifacts, which can be texts of various formats, pictures, audio or video. Social scientists use content analysis to quantify patterns in communication, in a replicable and systematic manner. One of the key advantage of this research method is to analyses social phenomena in a non-invasive way, in contrast to simulating social experiences or collecting survey answers. Data Coding Scheme is a one-octet field in Short Messages (SM) and Cell Broadcast Messages (CB) which carries a basic information how the recipient handset should process the received message. The information includes: the character set or me Advantages of coding schemes Less storage space Faster searching for data Increase accuracy of data entry . Disadvantages of coding schemes Coarsening of data . Coding of value judgments Coding can obscure the meaning of the data Evaluation Encoding data can cause many problems but they do help in many cases depending on the situation