Question

Recommendations for the company Barnes and Noble and Advantages and disadvantages of each recommendation.

Answer 1

The following are two recommendations from the company Branes and Noble :

1. The first recommendation is to create ebooks and ereaders inside the bookstores. In this digital world where people can sit at home, there are only a few who still likes to go to bokstores to read a book. by selling both paperbook and ebook can increase Branes and noble's revenues.

Advantage : To market the ebook service Branes and noble have to focus on marketing the e book and e reader services. They can show the features of the products to the customers through one to one marketing by its employees which can provide it a competitive advantage over its competitors such as amazon.

Disadvantage : Marketing e book and e reader can decrease the demand of its physical book as people are most likely to move towards e books.

2. The second recommendation is to offer different products and offer employee interactions. Online commerce such as amazon is gaining popularity as it offers variety of products which Branes and Noble has failed to do

Advantage : Offering variety of products wil create interest among the customers and attending them personally will make them engaged.

Disadvantage : As customer preferences keeps on changing it may get difficult for Branes and Noble to keep offering new and interesting products.