Question

QUESTION 43 Chevrolet is using an advertising campaign to introduce their new electric car Volt. Most likely the objective of this introductory campaign tries to affect the stage of buyer-readiness. A) insistence B) conviction C) liking D) preference E) awareness

Answer 1

Answer: E) awareness

Since the product is in the introductory stage, the prospective buyers are made aware of its existence. Hence, the campaign should affect the awareness stage of buyer readiness

-----------------------------------------------------------------------------------------------------------------------

In case of any doubt, please ask through the comment section before Upvote/downvote.

If you liked the answer, please give an upvote. This will be quite encouraging for me, thank-you!!!