minimized the opportunity cost
opportunity cost is associated with the things foregone. Output is
maximized if the combined opportunity cost is minimum
comparative advantage
it suggests the principal of one entity carrying out an activity
more efficiently than the other
less efficient
as this is the maximum output
Kay and Dom run a coffee house together. In order to maximise output, they have decided...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...
How can we assess whether a project is a success or a failure? This case presents two phases of a large business transformation project involving the implementation of an ERP system with the aim of creating an integrated company. The case illustrates some of the challenges associated with integration. It also presents the obstacles facing companies that undertake projects involving large information technology projects. Bombardier and Its Environment Joseph-Armand Bombardier was 15 years old when he built his first snowmobile...