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Producing products at a lower cost or of a higher quality than other companies in your...

Producing products at a lower cost or of a higher quality than other companies in your industry can create a competitive advantage for a company. In turn, consumers want products in which the perceived benefits they receive outweigh the associated costs in comparison with other similar products. This creates __________for the consumer.

A.

value

B.

utility

C.

equity

D.

barriers
business   economics   
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