Question

We know technology is one of the biggest macro-environmental game changers and we've discussed a bit about the impact of social media and mobile marketing but what's next? Virtual Reality, hyper-personalization of advertising, AI, wearable tech? As young event and entertainment management professionals, what emerging media and technologies should you pay attention to? What technologies will enhance your events, engage your audiences, and help you better connect with your customers?

Provide an example of an emerging technology used within an event or entertainment perspective that you think is new, next, and totally blows your mind. Provide links for any related video or digital content

Answer 1

In my views, Artificial Intelligence has the potential to become a game changer for the entertainment industry. Artificial Intelligence (AI), basically is the technology which works with the objective of making a system, software or a robot think as a human mind.

The incorporation of AI in media and entertainment industry would facilitate to create literal magic on the screens. Any kind of video will become more realistic. The channels will imbibe the emotions and mood of the consumer and telecast content to facilitate the same. AI algorithms would facilitate automation of various work in the entertainment sector. Even the creative aspects like editing can be take care by the integration of AI. AI algorithms will also facilitate script reading and based on the algorithm, could predict how the content will be accepted by the audiences. Accordingly the script can be accepted or rejected.

Content generation and its visualization will also be aided by AI. Content delivery will also be facilitated. Gauging consumer feedback will also become very easy with the help of AI. Hence we can infer that integration of AI in media and entertainment industry can prove to be quite beneficial and has the capability to create “magic”.

Reference Journal : insideHPC Guide to Revolutionizing the Media and Entertainment Industry through Artificial Intelligence

Author: Beth Harlen