1) Pennick should have the following decision alternatives:
A) Make contract with them with cost involved.
B) Try to negotiate with them that as per the earnings response of the customers, they will be given higher amount .
C) Provide them stock option of the company .
D) Pennick should contact for brand endorsement with no.2 position in industry.
2) Pennick should consider the current impact on the business by selecting any one of the above alternatives. He should choose that one which promote its brand legacy and sustainable business practices in long run as compared to its rival companies .
3) As per my view , Pennick should consider the two objectives:
1) To analyze the impact of celebrity endorsement to brand extension and loyalty.
2) To know the market potential or influence of choosing second number star player on sales turnover and customer retention of the organization .
CASE 3.1 Goll Te chno Inc Pennick's staff presents the two golfers whom Golf Technologies. Inc....
A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to support the manufacturer's claim? Let d=(golf score after using...
A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to support the manufacturer's claim? Let d = (golf score...
A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score for each golfer are given in the table below. Is there enough evidence to support the manufacturers claim? Let d (golf score after using the newily designed...
02:11:54 A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to support the manufacturer's claim? Let d = (golf...
Question 9 of 24 Step 4 of 5 02:08:40 A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to...
Question 9 of 24 Step 2 of 5 02:10:50 A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to...
UI 24 Step 3 of 5 02:10:12 A golf club manufacturer claims that golfers can lower their scores by using the manufacturer's newly designed golf clubs. Eight golfers are randomly selected and each is asked to give his or her most recent score. After using the new clubs for one month, the golfers are asked again to give their most recent score. The scores for each golfer are given in the table below. Is there enough evidence to support the...
How can we assess whether a project is a success or a
failure?
This case presents two phases of a large business transformation project involving the implementation of an ERP system with the aim of creating an integrated company. The case illustrates some of the challenges associated with integration. It also presents the obstacles facing companies that undertake projects involving large information technology projects. Bombardier and Its Environment Joseph-Armand Bombardier was 15 years old when he built his first snowmobile...