Question

Cables Electronics Corporation has developed a new instrument-model XG-75-that has been designed to outperform a competitors best-selling instrument. Model XG-75 has a useful life of 92,000 hours of service and its operating cost is $3.80 per hour. In contrast, the competitors product has a useful life of 46,000 hours of service and has operating costs that average $7.40 per hour. The competitors instrument sells for $122,000. Cables has not yet established a selling price for model XG-75. From a value-based pricing standpoint what is the reference value that Cables should consider when pricing model XG-75? Multiple Choice $122,000 $462,400 $628,000 $453,200

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Answer #1

Calculation of Value based price of product XG-75 -

Operating cost per hour in XG-75 = $3.80

Operating cost per hour in Competitor's product = $7.40

Savings per hour in XG-75 = $7.40 - $3.80 = $3.60

Useful life of XG-75 = 92,000 Hours

Total Savings in XG-75 = 92,000 * $3.60 =$331,200

Selling price of Competitor's product = $122,000

Value based price of XG-75 = $331,200 + $122,000

Value based price of XG-75 = $453,200

Hence, the correct answer is D) $453,200

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