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What do you need to consider when adjusting components of the marketing mix in response to...

What do you need to consider when adjusting components of the marketing mix in response to test results and market-response evaluation?

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Following are questions should be considered when we want to adjust components of the marketing mix in response to test results and market response evaluation, those are as stated below:

  • What customer is expecting from the product and services?
  • What are the features to be included in the product and that will help to meet expectations of customers?
  • Any missed product features are available?
  • What is the cost took to produce the product?
  • What about the perceived value of product for customer?
  • How the pricing of products can be compared to competitors?
  • The place where customer look for the products and services?
  • Where customers want to spend their time? Is it online ecommerce, or reaching to supermarket, etc?
  • Where can we get potential customers?
  • What are the best way to promote this products and services?
  • What is the best time to promote the products and services?
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