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1: What should a company do if its competitors product contains features that are not available in its own product? 2: True Value is a retailer-owned cooperative with over 4,000 independent retail locations worldwide. Members of True Value own their individual stores and operate independently. True Value helps its members procure materials at a low cost. What kind of marketing system is True Value? Explain briefly 3: Supermarket chain Reynolds is considering stocking a number of private-label products in order to offer customers the lowest possible prices. Explain how this strategy could benefit the company 4: Use reverse assumption analysis to analyze a school. 5: Give one example of a retailer that uses standalone stores as opposed to stores located in malls. Why do you think retailers opt for this channel? 6: When discussing the various stages in a products life cycle do they impact the marketing communications mix? If no why? If yes how?
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