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Customers bought mass quantities of Twinkies in reaction to Hostess Brands entering Chapter 7 liquidation. Suppliers...

Customers bought mass quantities of Twinkies in reaction to Hostess Brands entering Chapter 7 liquidation. Suppliers used a strategy known as ____________ which exacerbated the supply problem.

a. Everyday low pricing
b. Bullwhip ordering
c. Shortage gaming
d. Risk pooling
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Answer #1

1. C. Shortage gaming

Shortage gaming refers to the practice of stocking supply for a particular element that is expected to go out of stock or the company out of business.

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