Question

Saved Table 252 Pool Sweeper North Star Hurricane Blue Lagoon Clean Sweep Output (Revenue) Market Share (*) $20,000 $16,000 $2,000 $2.ee Refer to Table 252. Assume there are only four firms in the pool sweeper industry. What is the market share for Blue Lagoon? Multiple Choice 10 percent 20 percent Spercent 50 percent Next >

Answer 1

Market share = firms output/ market output

Market output = 20,000 + 16,000 + 2,000 + 2,000 = 40,000

Output of blue lagoon = 2,000

Market share for blue lagoon = 2,000/ 40,000

= 5%

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Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs.

The most common type of non price competition is advertising.

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