Demands the professional to act according to the same principles in personal and business life |
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Professional's obligation to subordinate own interests to needs and interests of the client - objectivity
Treating like things in like ways - fairness
Expert knowledge a professional maintains and builds upon through continued education and experience, as well as admitting when one does not have the requisite skills - competence
Providing services in a reasonably prompt and thorough manner, using due care, and avoiding a "one size fits all" approach - diligence
Not divulging a client's personal information - confidentiality
Behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities - professionalism
When financial, business, property or interests may impair one's ability to offer objective advice and recommendations - conflict of interest
Demands the professional to act according to the same principles in personal and business life Professional's...