Question

You are the Logistics Manager of “XYZ Distributors” – a company that imports and exports household appliances from small items like kettles and toasters to large appliances such as double door fridges. • Your biggest client is “Home-and-All”, a retail store that has 20 stores nationwide. • Your main supplier is “A-Plus Appliances”, located in Germany. Keeping the above in mind, answer the questions that follow:

3. Now that you have developed an engagement plan, discuss the continuous improvement loop that you will implement to monitor and evaluate the effectiveness of your plan. Explain each step in the loop and how it would relate to the engagement plan you created in question 2.

Answer 1

To monitor and evaluate the effectiveness of the engagement plan, we can refer to the following continuous improvement loop:-

1. Conduct training and knowledge sessions periodically to identify key improvement areas
2. Continuous customer engagement through CRM tools it will help the company in maintaining a healthy relationship with the customer
3. Promotional schemes to suppliers to enhance sales engagement and encourage them to choose your company
4. Introduction of review per transaction which will help the company to contiously gauge supplier and customer's feedbacks and grievances

These steps directly relates to engagement plan as it aims to continuously increase engagement with external stakeholders of the company. It delivers periodic analysis of their performance with respect to the organization. In the long run, this continuous improvement loop would help the company in further strengthening their relations with suppliers and customers.