10. A bakery sells rolls in units of a dozen. The demand X (in 1000 units)...
Fullerton Bakery advertises fresh baked cookies which it sells for $3.50 per lb. The demand per day for cookies follows normal distribution with mean 8 lbs and standard deviation 1 lb. If the cookies are not sold at the end of the day, it sells remaining cookies to a discount store which pays either $1.00, $1.25, $1.50, or $1.75 per lb with equal probabilities based on their requirements. Cookies cost bakery any where from $2.00 to $3.00 per lb uniformly...
1. Consumer’s utility function is: U (X,Y) = 10X + Y. Consumer’s income M is 40 euros, the price per unit of good X (i.e. Px ) is 5 euros and the price per unit of good Y (i.e. Py) is 1 euro. a) What is the marginal utility of good X (MUx) for the consumer? ( Answer: MUx = 10) b) What is the marginal utility of good Y (MUy) for the consumer? ( Answer: MUy = 1) c)...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...