Question

What does the disruptive innovation or invention approach of starting a new venture involve?

a. Introducing radically new products or services into existing markets

b. Creating radically new markets by challenging the conventions upon which marketing strategies are based

c. Finding new customers not currently served by existing suppliers

d. Introducing the same product or service into an existing market at a highly competitive price

e. None of the above

Answer 1

1)option B
•Creating radically new market by challenging the conventions upon which marketing strategies are based.
Disruptive innovation or disruptive technology is the one that creates a novel market by gradually disrupting the existing or conventional system.

Example: Entry of Computer printers disrupted the market of offset printing.

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