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According to Michael Porter, differentiation strategy leads a company to focus on Multiple Choice lowering production...

According to Michael Porter, differentiation strategy leads a company to focus on

Multiple Choice

lowering production costs.

placing production activities in various geographic locations.

international standardization of product.

increasing the attractiveness of a product.

factor endowments that minimize costs.

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1. D. INCREASING THE ATTRACTIVENESS OF THE PRODUCT

When we consider differentiation as a strategy, we can say that it creates the need for the product to be considered more attractive by the customers.

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