2. The numbers of countries where Kentucky Fried Chicken (KFC) and Pizza Hut operate are shown...
2. The numbers Y (t) and M(t) of Yum Brand restaurants (such as KFC) and McDonald's restaurants, respec- tively, both in China, are shown in the table below for various years. Year Number of Restaurants in thousands) Yum Brand McDonald's 0.8 2002 0.5 1.2 0.6 1.8 2004 2006 2008 2010 2012 0.8 1.0 1.2 1.7 Source: Yum Brands Let Y(t) and M(t) be the numbers (in thousands) of Yum Brand restaurants and McDonald's restaurants, respectively, both in China, at t...
2. YUM! Brands, Inc., based in Louisville, Kentucky, offers a diverse portfolio of “family style” restaurant concepts that do not serve alcoholic beverages, including: KFC, Pizza Hut, and Taco Bell, among others. AFC Enterprises, Inc., based in Atlanta, Georgia, is a big competitor. AFC offers spicy fried chicken under popular Popeyes Chicken & Biscuits brand. Suppose YUM! and AFC are contemplating entry into the rapidly-growing Austin, Texas, market. Both companies are considering three alternative restaurant formats to focus their efforts...
Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Yum! in expanding its global reach within emerging markets such as China. (25 marks) um! The Fast Food Giant Eating up the World Yum! Brands is an American fast food company, headquartered in Louisville, Kentucky. It is one of the world’s largest fast food restaurant companies, and owns some big name restaurant chains such as...
Read through the case study and answer the following questions: Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Yum! in expanding its global reach within emerging markets such as China. (25 marks) Twelve marks will be awarded on the basis of the appropriateness of the three main threats and three main opportunities that you have identified (two marks each); there are no standard...