Question

Television advertisements aired during major sporting events are very expensive. A theory asserting that people buy a product simply because it is advertised would suggest that information on the high cost of advertising a. enhances the effectiveness of the advertisement o b.reduces the effective staying power of a product C. reduces people's willingness to purchase advertised products. O d is leaked to discredit the firms that spend so much on advertising.

Answer 1

A theory asserting that people buy a product simply because it is advertised would suggest that information on the high cost of advertising enhances the effectiveness of the advertisement.

So, the correct answer is an option (a).