Question

You work for a company whose mobile apps help children with various kinds of learning disabilities complete schoolwork more easily. Your company markets its products primarily to parents, but it is beginning to approach school system administrators and teachers about using the software in the classroom. Currently, the research department determines what kinds of apps to make, the software development department makes the apps, and the marketing department sells the apps. To be competitive, it is necessary to constantly update products to reflect the latest learning science research and users' preferences. Your boss has read about the horizontal linkage model, shown above, and asks you how it might help the company innovate more effectively. If the company implements the horizontal linkage model, which of the following are likely to occur? Check all that apply. Cross-functional teams and/or task forces will be formed and meet regularly to coordinate activities between departments. Employees in research will share the latest learning science research with the marketing department so those employees can gauge its importance to customers. O Employees in marketing will pass along feedback to the software development and research departments about how enjoyable kids find the apps. Managers of each department will interpret the company's goals for that department and communicate what tasks their employees should perform to achieve the goals.

Answer 1

Correct Answer is:

Employees in research will share the latest learning science research with the marketing department so those employees can gauge its importance to customers. And

Employees in marketing will pass along feedback to the software development and research development about how enjoyable kids find the app.

Explanation:

Horizontal linkage models explains that all the department within the organisation works in co ordination with each other to get the best results. Hence, all the departments have to work together.