“A national chain, big-box retailer advertises that if customers find a current better price for the exact same in-stock product at another retailer, it will match the price and beat it by 10 percent. This retailer then makes arrangements with the appliance manufacturers to carry the same appliances sold elsewhere only under different model numbers (i.e., model numbers that no other retailer has available).
This form of price matching policy might be legal, but is it moral?” –question adapted from Business Ethics in Biblical Perspective, 399.
Selling products by matching the price with the products sold elsewhere with different model numbers is legal but it is still cheating customers by adjusting prices which means nothing is a fair price . The original cost of the product might be much less and the customer will never know the price and is indirectly cheated.Hence it is not moral .
“A national chain, big-box retailer advertises that if customers find a current better price for the...