Name a product, and at least three segments based on the benefits sought? (For example, for...
Name a product, and at least three segments based on the benefits sought? (For example, for laundry detergent you could have removing stains, prevent color fading, and gentle on skin)
Homework Answers
The effectiveness of benefit segmentation depends on:-
- Proper identification of the benefits sought.
- Ability to divide people into recognizable segments, based on these benefits
- Accessibility of the chosen segments to the firm's marketing efforts
Product/Service Chosen: Solar Glide ST Shoes | Women's Running | Adidas
Three Benefits based segments-
- Lightweight
- Enables distance running. Supports stamina to run for longer durations.
- Tackles Over-pronation
- Structured to counteract the inward rolling of feet upon landing
- Offers energized cushioning and reliable
traction
- Flexible shoes with mid-soft supportive cushioning and superior traction
Add Answer to:
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