Question

Yes, measuring performances are very important throughout the life cycle of any program and working closely with your customers are also important.

There are three types of customers and they are as follows:

FULLY ENGAGED customers are emotionally attached and rationally loyal. They'll go out of their way to locate a favored product or service, and they won't accept substitutes. True brand ambassadors, they are a company's most valuable and profitable customers.

INDIFFERENT customers are emotionally and rationally neutral. They have a take-it-or-leave-it attitude toward a company's product or service.

ACTIVELY DISENGAGED customers are emotionally detached from a company and its products or services. They will readily switch brands. If switching is difficult or impossible, they may become virulently antagonistic toward the company. Either way, they are always eager to tell others exactly how they feel.

Any other kinds?

Answer 1

Based on the types of employee engagement the customers are of three types only which are:

1. Fully engaged customers
2. Indifferent customers
3. Actively disengaged customers

Other types of customers are under different aspects-

Sales-oriented types of customers are as follows:

1. Wandering customers- These are the least profitable customers as sometimes they themselves are not sure what to buy.
2. Need based customers- These customers are product specific and only tend to buy items only to which they are habitual or have a specific need for them.
3. Impulsive customers- They urge to buy what they find good and productive at that point of time. They are very tough or difficult to handle or convince.
4. Discount Customers- Frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low-cost products.
5. Loyal customers- They are less in numbers. They are completely satisfied with the company. They do not switch over the brand.