ChiSquare- Test of Independence Question 20 (4 pofnts) DATA contains Part Quality data of three Suppliers....
Part Quality Supplier Good Minor Defect Major Defect A 100 5 8 B 160 18 4 C 150 7 11 DATA contains Part Quality data of three suppliers. At α = 0.05, does Part Quality depend on supplier, or should the cheapest Supplier be chosen? Pvalue of 0.039 rejects the assumption of independence of Part Quality and Supplier. Further supplier evaluation is recommended Pvalue of 0.0008 rejects the assumption of independence of Part Quality and Supplier. Further supplier evaluation is...
-We focus on the behavioural consequences of satisfaction that relate to profit Three key behav ioural measures: 1. Customer retention; This is measured as: • Repeat purchase with durables such as cars • Continuity of use with utilities and a v ariety of serv ice prov iders 2. Share of category requirement (SCR) This is the proportion of category spending that goes to a particular brand This applies in repertoire categories such as groceries, hotels and supermarkets 3. Voice •...