A(n) ________ is very important to the process aspect of services because it helps identify steps...
A(n) ________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.
Select one:
a. tangibility gap analysis
b. service continuum
c. customer contact audit
d. consumer experience audit
e. internal marketing review
Homework Answers
E. Internal marketing review
The Internal marketing review shows the need of the improvement in the capability of the organisation to deliver the services to the customer. It mainly focuses on quality of services mainly for organisations like health care, education etc.
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1. For this question, you will review a process, identify
problem areas ( such as wastes, cycle time inefficiencies, etc),
and suggest an improved process.
the document which describes the process steps in words and also
includes a process map as a visual tool for understanding what's
going on in each step. You will need to respond to the following
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quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
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