What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International Company’s business units look like?...
What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International Company’s business units look like? Identify its strongest business units.
Homework Answers
answer-
Mondelez International North America EUrope Developing market
International attractiveness 61.3% 61.3% 5.3%
Business(biscuits) 14% 16.2% 6.55%
Revenue 23.9% 35.5% 29.10%
from this stats, the strongest business unit is Europe with 61.3 % attractiveness and business 16.2 % and Revenue is 35.5%.The 9-cell industry attractiveness/business strength matrix for Mondelez will show biscuits in the strong industry attractiveness sector and in the high market position sector.
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