Question

1. What is the content adjacency problem? Search for examples of firms that have experienced embarrassment due to content adjacency. Describe them: why they occurred, and if site operators could have done something to reduce the likelihood of these issues occurring?
2. Why is mobile app development more challenging from a testing, experimentation, quality control, and maintenance perspective than browser-based services?
3. How does competition in services delivered in the browser on desktop computers differ from those delivered via smartphone app?

Answer 1

Answer 1:

Content adjacency problem means the issue faced by the advertisers for giving ads appropriately along with the content, so that it can make sense to the message of the advertisement and the public does not misunderstand its message as illegal, offensive or racy.

Example: There have been several Food and beverage advertisements that were considered with content adjacency issues due to racial discrimination among different races and religions.

Reason for occurrence:

They occurred because the advertisement is shown in such a way that they are misunderstood and are wrongly interpreted by the public.

The site operators can visualize the advertisement after being finalized from the viewpoint of the public at large. That it is not hurting their sentiments or disrespecting to any person, race, religion, gender, or caste.

Answer 2:

Mobile app development is more challenging from a testing, experimentation, quality control, and maintenance perspective than browser-based services because of the following reasons:

a. Coding in multiple files for one screen:

For an end-user, it is just a product to play but the developer has to write several files to make a mobile app. whereas, in web development, the developer does not have to write multiple files.

b. Testing consumes a lot of time:

After making the mobile application has to be checked on various devices including brands and sizes. whereas, this is not a challenge in web development.

c. Resolving bugs and fixing them:

Issues and bugs will surely arise after making an application and to fix them extra efforts are made. Sometimes, certain issues occur on specific devices, and on other devices, they are working properly which increases the complexity and efforts.

d. Continuous updating by Android

Updating the android application is tough and time taking. Sometimes, even after updating them, they show errors, and one has to find ways to solve those issues to make the application work smoothly.

e. Making a mobile application the developer requires an understanding of Android SDK works, XML, JavaScript, etc. However, a web developer requires knowledge of only Java.

Answer 3:

Smartphones are user friendly and it is easier for a customer to get services and search for them by downloading an application of a particular service provider or company.

Whereas, in the browser on desktop computers one has to type and search about the services and it is comparatively less friendly for a customer.

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