Question

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Where Do Advertising Dollars Go? Other 16% Print 32% Direct Mail 20% Radio 8% TV 24% Click here for the Excel Data File (a) What kind of display is this? Line chart Standard pie chart Column chart (b-1) Identify its strengths, using the tips and checklists shown in this chapter.

• Labels on Y axes

• Use of gridlines

• Source identified

(b-2) Identify its weaknesses, using the tips and checklists shown in this chapter.

• Non-zero origin

• Distracting pictures

• Dramatic title

• Other

Answer 1

a. This is a standard pie chart.

b1. Strengths
Each part of the pie chart has been identified neatly and the percentage of share is also shown clearly.
There is no clutter of the labels.

b2: Weakness
The source of the data has not been identified.