Starlight Inc. is a company that manufactures and sells decorative LED lights. Which of the following...
Starlight Inc. is a company that manufactures and sells decorative LED lights. Which of the following is a demographic factor that is likely to influence Starlight's pricing decisions?
A. The perception of price in the minds of potential buyers
B. The prestige orientation of potential buyers
C. The position of potential buyers
D. The nature of the product
Homework Answers
Option C
- The position of potential buyers is a demographic factor that influences starlight pricing decisions.
- The pricing decisions depends on various demographic factors. One such factor is the position of potential buyers.
- The age group education, Employment, income level etc of the potential buyers helps companies in taking pricing decisions by analysing each buyers position.
- These factors are all important factors for demographic segmentation..
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