Question

explain how consumers’ buying habits may have changed during the COVID-19 pandemic period

Answer 1

Consumers are increasingly worried about the health- and economic effects of COVID-19. People respond in a number of ways, and have different attitudes , behaviors, and buying habits. People all over the world are terrified as they try to adapt to a new normal. Anxiety is running high as individuals ponder what this crisis means to them, but more importantly, what it means to their families and friends, and to society at large.

Consumers respond to the crisis in several different ways. Some feel anxious and anxious, fueling panic purchase of staples and hygiene products. At the other extreme, some consumers remain indifferent to the pandemic, and continue their business as usual, despite government and health professionals' recommendations. CPG companies also need to consider how their own customers respond, and create personalized marketing strategies for each. The days of one-size-fits-all commercialization are over.

Customer preferences have centered on the most basic needs, sending hygiene demand, cleaning and staples products soaring, while non-essential categories are slumping. The factors influencing brand decisions are also changing as the trend to "buy local" accelerates. Digital commerce also saw a boost as new consumers migrate to grocery shopping online – a rise likely to be sustained after the outbreak.

The desire for the basic necessities of life takes precedence in times like these. This comes as no surprise that the highest priority for the customers we surveyed is personal wellbeing followed by the wellbeing of friends and family. Other leading priorities were food and medical security, financial security and personal safety.