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Question 4 The goal of CRM is to O All of the above Optimize the current and future value of customers O Maximize individual

Question 21 Which is the correct order in the data-mining process? Define business objectives, identify relevant variables, g
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Answer #1

Answer 4) The main aim of CRM is to get to know the customer as well as possible, which can help a company deliver better, more appropriate and higher added value to the customer. The goal is to optimize the current and future value of the customers for the company. It's a company-wide business strategy designed to improve revenues and profitability. These goals can be either short-term or long-term or both and they will differ.

Hence, option 1st is correct i.e ALL of the above

Answer 21) In data mining, data is analyzed from various as well as diverse perspectives and then summarized into useful information for decision making or any objective. Different analytical tools are currently being used for this purpose as a raw data. The data may be analyzed across different dimensions, which may be categorized in order to identify relationships among different variables.

Hence, option 2nd is correct

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