Question

Product Marketing Mix for Tim Horton’s

Tim Hortons is a café chain famous for its coffee and donuts. It was founded in 1964, by the hockey player Tim Horton and his friend Jim Charade in Hamilton Canada where initially it started as a hamburger joint but later was changed into a café. It was acquired by Burger King in the year 2014 for 11.4 billion dollars. Tim Hortons faces competition from strong brands like Starbucks, Dunkin Donuts and Subway. Headquartered in Ontario, Canada the company is present in 4613 locations with a workforce of 100000 employees and generated a net revenue of 3 billion dollars.

Design a preliminary product marketing mix for Tim Horton’s.

PRODUCT	PRICING
PLACEMENT	PROMOTION

Answer 1

Product Marketing Mix for Tim Horton's

PRODUCT Product sold in five broad categories Product categories are specialty drinks, home style soups, wraps, sandwiches, and fresh baked goods Each product category has a number of varieties offering wide range for customer to choose from Focus on highly differentiated products Product perceived to be higher quality compared to competitors Product design with focus on traditional design and practicality of use All product sold under same brand name of Tim Horton's

PRICING Competitive pricing strategy Focus on minimizing cost to keep price competitive Some differentiated and unique products sold at high markup Offers wide ranges of prices in all product segment to cater to more customers.

PLACEMENT Sells product through two marketing channels: online and retail stores Has around 5000 stores worldwide with majority of them being located in North America Store location chosen to maximize customer footfalls Cozy and spacious cafe with beautiful setup for confectionery display to drive sales online sales through company online sales portal The famous Coffee Grinds are available on e-commerce stores like Amazon

PROMOTION Uses both traditional and multimedia online platforms for promotion Uses social media platforms for campaigns, new product launches, and to gauze customer perception "Roll up the rim" campaign Tim Horton's children foundation to help underprivileged kids Promotion and branding through sponsoring events