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Keys Financial has done extremely well in recent years, and its stock now sells for $195...

Keys Financial has done extremely well in recent years, and its stock now sells for $195 per share. Management wants to get the price down to a more typical level, which it thinks is $35 per share.

What stock split would be required to get to this price, assuming the transaction has no effect on the total market value? Put another way, how many new shares should be given per one old share? Show your calculations, if any, and explain your answer.

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