Question

Marketing QUESTION HELP!

1. A drug chain increases the retail selling price of a manufacturer’s brand of shaving cream to show a better price comparison with its own private brand. This practice illustrates

a. the battle of the brands. c. individual branding.

b. differentiated marketing. d. multiple branding.

2. A major advantage of the use of a venture team in a very large firm is the team’s

a. autonomous structure.

b. lack of duplication with the overall firm.

c. low-cost structure.

d. ability to meet irregularly, on an as needed basis

3. A good initial corporate symbol strategy never has to be re-evaluated. (True or False?)

Answer 1

1) It is an example of differentiated marketing.

Differentiated marketing is a technique of differentiating your brand in terms of factors like price, quality etc in order to make the customers perceive that the brand is superior to rest of the brands

2) The correct answer is option A- autonomous structure

Venture teams is a group of people assigned outside the normal channels for a specific project like new product launch

3) False

Any initial strategy no matter how good it is needs to be re-evaluated because the real picture comes to be very different than the initial expectations. This can be due the poor planning or can be due to the external factors too.