Question

Because so many drivers of customer relationships revolve around ______________, sellers need to dedicate specific relationship marketing investments to motivate such employees.

	communication experts
	boundary spanners
	dedication
	brand equity
	targeted marketing

Which of the following observations is true?

	In today's business environment, marketers are mainly middlemen.
	Only when all employees realize their job is to create, serve, and satisfy customers does the company become an effective marketer.
	Marketers must avoid collaborating with other organizational departments, as it blurs functional responsibilities.
	Marketing has the sole ownership of customer interactions.
	Marketers must clearly differentiate all customer-facing processes, such that every customer receives a personalized marketing message.

In general, relationship marketing is more effective when _______________________.

	industry has low relational norms
	category involvement is high
	category involvement is low
	product dependence is low
	product dependence is high

Activities involved in building deeper understanding of existing consumers and what the product offerings mean to them would be a part of the ___________________ process.

	customer equity
	customer integrating management
	customer relationship management
	customer prospecting
	customer acquisition

Answer 1

1) OPTION B is the answer:- boundary spanners

Answer to the question Because so many drivers of customer relationships revolve around boundary spanners, sellers need to dedicate specific relationship marketing investments to motivate such employees.

It is the process of building a strong relationship foundation.

According to HomeworkLib we can asnwer only one question

Please post as different question. Feel free to comment

Thanks